Thanksadot | Breast cancer awareness initiative by SBI Life
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Join the cause to fight
Breast Cancer together
 

Project Hug of Life is a unique opportunity for manufacturers, corporate houses, and retailers to come together to challenge this reality and fight Breast Cancer in a way like never seen before. 

Millions of women use a hot water bag every month. So it helps in training the fingertips for breast cancer lump detection. Hug of Life hot water bags also provide pain-relief while serving as a reminder for monthly breast self-examinations. 

SBI Life is proudly releasing this design for collaborations from all businesses and sectors

  • Manufacturers/Retailers of rubber & silicon products
  • Corporate CSR departments
  • Corporate HR departments
  • Corporate Marketing departments 

Together we can reach millions.

Together we can teach women a life-saving habit. 

Reach out to us: info@sbilife.co.in 

Number of Thanks A Dot Kits Available

Pre-order For Your Free* Thanks A Dot Kit

Join the Cause

How does the Project Hug of Life resonate culturally and create a lasting impact at the grassroots level? 

How does the Project Hug of Life resonate culturally and create a lasting impact at the grassroots level? 

Introducing our Grassroots
Engagement Initiative
 

For centuries, Baiga women have adorned themselves with Godhna tattoos as marks of resilience and protection. Now, these sacred patterns serve another purpose: guiding your hands through self-examination and reminding you to check regularly. By weaving tradition into a life-saving habit, we aim to make self-breast examination intuitive, accessible, and relatable for all of India. 

The Impact

Backed by cancer survivors and gynecologists, embraced by female police officers, and introduced to thousands of women in remote areas, Thanks A Dot has sparked countless living room conversations about breast cancer, bringing awareness, early detection, and empowerment into everyday lives.

20,000+

Hot water bags ordered and distributed free of cost.

1,000+

Women were trained in on-ground workshops.

466+ Mn

Impressions across multiple platforms.

4+ Features

TED Talks, Times Now Prime Time & other major platforms.

Why is breast self-examination necessary?

As per research,

25%of all breast cancers are found as a result of self-examination


Screening mammograms generally miss about 20% of breast cancers that are present at the time of screening

Over of

90 % women are aware that the most common indication of breast cancer is a lump in the breasts

Only of

38 % women regularly conduct breast self-examination

A critical part of being aware of your breast health is to ensure that you are performing regular breast self-examinations. Timely lump detection is good, but early lump detection is better!

Steps to conduct breast self-examination.

Why is financial planning necessary for Breast Cancer Treatment?

Almost 40 % cancer treatments are financed by borrowing from friend/ sale of assets/ personal loans

Almost 50 % of people diagnosed with cancer are working age.

About 50 % of low-income households raise greater proportion of the cancer treatment expenditure via distressed means.

The physical and mental care needed for breast cancer treatment is only possible if financial security is taken care of. With financial preparedness you can focus on what matters most - your health and wellness.

Apne Liye. Apno Ke Liye.

Using Thanks A Dot helps you learn a life-saving skill that can help with early lump detection and significantly improve your chances of survival. Become breast care confident Apne Liye, Apno Ke Liye, because your loved ones emotional, physical and financial well-being lies in your good health.

TAD/Cr1/04/25/WEB/ENG

Disclaimer:

This initiative is issued in public interest by SBI Life to create general awareness about breast cancer and to suggest a preliminary tool that may help women with early lump detection by self-examination. In no way this tool should be considered as a substitute to medical advice. We make no representation or warranty, express or implied, regarding the accuracy, reliability or use of the tool. You are advised to consult a medical expert incase of any doubts. This tool is not meant for cancer cure.