Service Capital
Enabling Every Dream with Seamless Experiences
Why is service capital critical to our sustained growth?
It reflects the power of our distribution infrastructure, digital capabilities and customer-first mindset, all working in harmony to ensure insurance is not just a transaction but a trusted experience. As a service-led organisation, this capital is foundational to our ability to deliver value, scale reach and deepen customer engagement.
Whether it’s through our vast multichannel network, digitally enabled journeys or inclusive last-mile service design, we strive to make life insurance simpler, faster and more accessible. In an industry driven by trust and touchpoints, our Service Capital is what brings our purpose to life, across every interaction, across India.
UNSDGs Aligned
Material matters
- M2 - Governance, transparency and ethical business practices
- M3 - Purposeful products and services driving financial inclusion
- M5 - Risk management and business continuity
- M6 - Employee and supplier centricity
Priorities in FY25
- Launching and refiling products to align with evolving customer needs
- Scaling presence across different tiers with newer branches and building a close knit network
- Strengthening Agency 2.0 to enhance advisor productivity and service depth
- Expanded distribution alliances across banks, co-op banks, NBFCs and digital platforms for better servicing and to increase touchpoints.
KPIs
70
New Branches Added
13
New Products Launched
39%
Network in Rural/ Semi-Urban
1,110
Total Offices
80.2 mn
In-Force Lives Covered
2.2 mn
New Individual Policies Issued
41,000+
Partner Bank Branches
20
Relaunched products
Our Distribution Backbone
Insurance is only meaningful when it is within reach. Our growing footprint ensures no dream is left unprotected.
Product Suite: Covering Every Life Goal
Our portfolio is built to meet the evolving financial needs of individuals across their life stages, protection, wealth creation, child education, savings and retirement
Child Plans
Help parents secure their children’s future needs.
Key Benefits:
- Funds to meet ambitions
- Bonus to boost savings
- Waiver of premium
- Defer payouts
- Safeguards child's future
- Loyalty addition
- Liquidity
Smart Scholar Plus
Smart Platina Young Achiever
Smart Future Star
Wealth Plans
Market-linked plans for long-term financial growth.
Key Benefits:
- Market-linked returns
- Varied fund options
- Capital appreciation
- Free fund switch facility
- Flexible policy term
- Premium redirection option
Smart Elite Plus
eWealth Plus
Smart Privilege Plus
Smart Fortune Builder
Savings Plans
Combine insurance with guaranteed returns for disciplined wealth creation.
Key Benefits:
- Guaranteed benefits in select products
- Flexible PPT and PT
- Riders add-on
- Loan facility on policy
- Policy revival option
- Future corpus creation
- Plans for different life stage need
Smart Platina Plus
Smart Bachat Plus
Smart Platina Supreme
Smart Lifetime Saver
The product list is only indicative & not exhaustive
Channel
Digital Touchpoints
- Integration with SBI YONO for frictionless protection journeys
- Partnered with digital platforms for outreach beyond metros
- Expanding smart self-service options and AI-based assistance
(For more details Refer Distribution section of Social & Relationship Capital)
Way forward
As we move into FY26, SBI Life will continue to:
- Expand presence in underpenetrated geographies
- Enhance agency channel productivity
- Launch more intuitive, goal-based product offerings
- Strengthen partnerships with digital-first and co-op institutions
- Right product to Right customer
