Human Capital
Empowering People Who Help Fulfil India’s Dream
Why is human capital critical to our sustained growth?
The Company's people are the heartbeat of our purpose, supporting aspirations that shape India’s future. Human capital is more than a function; it is a driving force behind sustained growth, customer trust and our ability to reach lives across the country. By fostering an inclusive, agile and learning-focused culture, we empower our workforce to serve with empathy and excellence. Every employee plays a part in turning individual hopes into secure realities, delivering not just policies but the promise of a better tomorrow for millions of Indians.
UNSDGs Aligned
Material matters
- M2 -Governance, transparency and ethical business practices
- M6 -Employee and supplier centricity
- M7 -Human rights
Key Focus areas in FY25
Attracting, Engaging and Retaining Top Talent
Focused on building a high-performing workforce by hiring quality talent, enhancing engagement and ensuring long-term retention.
Driving Diversity, Equity and Inclusion (DEI)
Committed towards implementing impactful Diversity, Equity and Inclusion initiatives that foster a more inclusive, equitable and representative workplace.
Enhancing Employee Engagement and Well-being
Continuously working towards creating a nurturing work environment that promotes holistic well-being and engagement for our employees.
Transforming HR for Future-Ready Workforce
Leveraging the right technology and data analytics to enhance our talent management, performance policies and practices ensuring our employees remain agile, skilled and aligned with the organisation’s strategic objectives.
Building a Culture of Continuous Learning
Embedded a strong learning culture among our employees that supports upskilling, career growth and adaptability in a fast-changing business landscape.
KPIs
7,942
New hires
5,940 
18.2%
Women employees
4,221 22.4%
Women in sales roles
625 125%
Employees attained functional and technical qualifications
Employee Diversity
By Management Level*
By Educational Qualification*
By Age*
6.0%
<25 years
42.6%
25 - 35 years
36.2%
35 - 45 years
15.2%
>=45 years
Creating a Workplace Where People Choose to Stay
As of FY25, SBI Life's workforce has grown to 26,355 employees (including Business Associates), reflecting a 10.3% increase over the previous year. With an average age of 36 years and 4 months and average tenure of 5 years, we nurture a dynamic blend of experience and fresh thinking that drives collaboration and innovation.
Building a Diverse and Inclusive Workforce
Diversity and inclusion remain key priorities. Women represent 22.54% of our workforce (5,940 employees), up from 15.93% in 2020, reflecting the impact of initiatives like Project Shakti, Graduate Sales Trainee Program and the Business Associate Model. Through inclusive policies and equal opportunities, we foster a workplace where all individuals are empowered to thrive.
Digitally Enabling our People
This year, we rolled out HR One, a cloud-based HRMS platform that simplifies key functions like recruitment, onboarding, performance management and attendance. Accessible across devices, HR One empowers employees with intuitive self-service features that enhance transparency and efficiency.
Driving Performance with Purpose
Our performance philosophy is built on meritocracy, promoting a high-performance culture through fair and transparent practices. Our performance management system, LEAP (Leading through Excellence & Performance), adopts a Balanced Scorecard Approach, aligning individual contributions with strategic business goals.
Recognising that motivation goes beyond monetary rewards, our GEMs (Going Extra Miles) initiative honours employees who show exceptional commitment beyond their core responsibilities. These recognitions, led by senior leadership, foster a culture of appreciation and continuous improvement.
Caring for Employee Well-being
Aligned with our brand promise Apne liye, Apno ke liye, we continued to enhance our Group Mediclaim Policy with flexible options to cover dependents, including parents and in-laws. New features this year included preventive health check-ups tailored for women employees, reinforcing our commitment to holistic well-being for employees and their families.
EMPLOYEE TESTIMONIALS
What I value most about our Company is the trust it places in us to make decisions. When I handle claims, I know I'm supporting families during their most challenging times. At our Company, customer care isn't just a slogan - it's a way of life. My team leader's advice to 'think like a family member of the claimant' has profoundly influenced how I approach each case. Even after more than three years, I still feel excited to come to work every day.
Trupti Dinde (39345)
Assistant Manager, Claims Department, Seawoods, Navi Mumbai
I've managed teams before, but SBI Life taught me what true leadership means. They gave me the freedom to implement local strategies for Gujarat market. When I proposed vernacular training for our agents, not only did they approve it, but they made it a model for other regions. Seeing my team's confidence grow when they could explain policies in Gujarati - that's when I knew I was at the right company.
Shashi Sharma (47816)
Branch Manager-DSM, Anand Branch Ahmedabad Region
Every day is different here. One moment I'm helping a customer understand their policy, the next I'm coordinating with the claims team for quick settlements. SBI Life's systems are so user-friendly that I can resolve most queries in the first call itself. The satisfaction I get when a customer says 'thank you for making this so simple' - that's priceless. Plus, the festival celebrations here feel like home away from home.
Greeshma Dayanand (5679)
Customer Service Executive, Kerala
The tech infrastructure here is impressive, but what makes SBI Life special is how they value innovation from everyone. I suggested automating our daily system monitoring and within two months, it was implemented across all centres. My manager said, 'Good ideas don't have designations.' The work-life balance is also genuine - I can actually pick up my daughter from school without feeling guilty.
Sachin Mukundrao Umathe (55269)
IT Operations Specialist, Processing Centre
Working at SBI Life has been a truly empowering journey. As a Regional Accountant, I’ve had the opportunity to take on meaningful responsibilities while being supported by a team that values precision and collaboration. The Company’s inclusive culture and focus on employee development have helped me grow both professionally and personally. I feel proud to be contributing to a trusted brand that makes a real difference in people’s lives.
Nisha Gopal R (22916)
Associate Vice President, Kerala Region
Training in insurance can often be monotonous, but here, it feels engaging. I started using role-play scenarios and real customer stories in my sessions, which was a fresh and unique approach. The feedback has been amazing with new joiners expressing that they genuinely enjoy learning about products now. The best part is the Company’s significant investment in training – The Artificial Intelligence based solution is a recent addition and the results are outstanding! It makes my job so much easier. Really happy to be associated.
Sanjay Kumar (12040)
Regional Training Manager, Pune
SBI Life gave me something I never had before - stability with growth. I've been in sales for more than 15 years, but here it's different. They don't just push for numbers; they want you to build genuine relationships with customers. The best part is the continuous learning programmes. Last month I attended a digital marketing workshop that completely changed how I connect with younger clients!
Reyaz Ahmad (10781)
Regional Manager Incharge, Bangalore
More than 14 years and still counting. My journey has been more than incredible; it feels truly gratifying. I have been leading the sales team, which is challenging, but SBI Life's support system makes everything possible. The monthly review meetings aren't just about targets - we discuss market challenges, customer feedback and team development. That's how you build trust with your team.
Yogesh Deoghare (13979)
Zonal Area Manager, Pune
Learning that Leads and the Development that Stays
At SBI Life, Learning and Development (L&D) is central to our human capital strategy, enabling our employees to grow in capability, confidence and leadership potential. In FY25, we continued to deliver future-ready learning experiences, blending functional, behavioural, digital and leadership development across all levels. Our interventions aligned closely with evolving business needs, driving agility, customer centricity and innovation across the organisation.
Driving Capability and Customer Centricity at Scale
We delivered targeted, role-specific interventions to strengthen execution on the ground and foster customer-first thinking:
Customer First
One-day workshop to Customer Insurance Facilitators (CIFs), focusing on need-based product positioning and meaningful customer engagement.
CARE Workshop
Two-day service excellence workshop for non-sales staff, enhancing their customer service capabilities.
Segmental Sales Training
Tailored sales training for specific segments such as NRI, CSP and DSP segments and Credit Life, enabling our Business Development Managers and Area Managers to confidently pitch large-value products.
Digital Enablement and AI-Powered Learning
We deepened our digital learning journey by integrating self-paced platforms and artificial intelligence:
Eklavya
An AI-based training simulator for objection handling and pitch improvement. The initiative was recognised as 1st Runner-up at the RBNQA IMC-MHQ Awards.
Digital Independence Programme
Enabled Life Mitras to independently use digital platforms for field productivity.
edX Self-Paced Courses
Empowered senior-level employees through curated self-paced courses from top global universities.
III Certification Support
Provided virtual coaching to help employees pursue licentiate, associate and fellowship certifications.
Leadership Development and Knowledge Building
Sales Leadership Excellence Programme (SLEP)
Six-day functional and behavioural intervention for Branch Heads and Area Managers.
ASCEND Programme
Four-day simulation-based leadership journey for District Relationship Managers and Zonal Area Managers, incorporating 270° feedback mechanisms.
Knowledge Premier League
A gamified knowledge initiative boosting product mastery and engagement.
In parallel, a structured Leadership Development Initiative was introduced to ensure effective succession planning. This initiative aims to build a pipeline of experienced and capable talent for senior roles, empowering future leaders with the right opportunities to drive SBI Life’s continued success.
Specialised Functional and niche learning programmes
To promote enterprise-wide capability development, we introduced:
Operational Excellence Training
Leadership, underwriting and claims risk management.
Corporate Office Programs
Data storytelling, vigilance and bond market dynamics.
HO and CPC Modules
Grievance redressal, fraud management and corporate governance.
Golden Years Program
Focused on wellness for retiring employees and their spouses.
Collaborations with Premier Institutes
We continued our partnership with the Indian School of Business (ISB) to offer advanced learning programmes such as:
Women Leaders’ Programme
General Management Programme
Leadership with AI
ISB Emerging Leaders Programme
Key Learning KPIs – FY25
Way forward: future-focused workforce strategy
Looking ahead, our workforce strategy focuses on building a dynamic, agile and inclusive talent ecosystem that aligns closely with the Company’s growth plans for FY26 and beyond. The strategy emphasises on expanding the workforce by 10%, while prioritising hiring and retention of quality talent, especially fresh graduates, to bring in new skills and perspectives. By embracing technology, innovation and people-centric approach, SBI Life aims to nurture a future-ready workforce that drives sustained growth, operational excellence and superior customer experience in a rapidly changing insurance landscape.
