Awards
Recognised for Delivering Life Insurance at Its Best
SBI Life was recognised as the ‘Best Life Insurance – Large Category’ at the prestigious Mint BFSI Summit 2024
SBI Life has won the ‘Best Life Insurance Company – India’ at the ICC Emerging Asia Conclave & Awards 2025
SBI Life has been awarded as the ‘Amiable Insurer in the Life Insurance – Large Category of the Tear 2024’ at the 11th edition of ET Now Insurance Summit and Awards 2024
SBI Life has been awarded as the 'Smart Insurer in the Life Insurance – Large Category of the Year 2024' at the 11th edition of ET Now Insurance Summit and Awards 2024
SBI Life has been recognised among India’s Top 500 Value Creators 2024, organised by Dun & Bradstreet
SBI Life won the IMC RBNQA MQH Best Practices Award for 'OnboardX' - Reengineering & Transformation of Agency Onboarding Process Using Intelligent Integration of Emerging Technologies
SBI Life won the 'Best AI-Powered Conversational Analytics Platform' at the 2nd Edition of Data Analytics and AI Show 2025
SBI Life has been awarded for its ‘Digital Transformation of the Verification Process Towards Customer Centricity’ in the ‘Customer & Market Focus’ category at the 10th International Best Practice Competition 2024
SBI Life have been rewarded with the 'Best Risk Management Strategy – India' at the ICC Emerging Asia Conclave & Awards 2025
SBI Life ranked 5th for its exceptional performance in the Financial Services and Insurance Sector based on BRSR Report for FY24, announced at BW Businessworld's India’s Most Sustainable Companies
SBI Life Won 'India CSR Leadership Award 2024 - Large Impact' for a project - 'Holistic Development of Children and Employability Enhancement of Young Adults Affected by Leprosy
SBI Life won an award under the sub-category ‘Most Effective 360-Degree Marketing Campaign’ by Pitch BFSI Marketing Awards 2024 for Thanks A Dot Breast Cancer Awareness Initiative
SBI Life won a CSR Award under the category 'Doing Good Through Business For Education' at the prestigious Doing Good For Bharat Awards 2024
SBI Life won an award under the sub-category ‘Most effective Content Marketing Strategy’ by Pitch BFSI Marketing Awards 2024
COMMEMORATING 25 YEARS OF SBI LIFE
Iraadon ka India, Vaadon ka India
SBI Life embarked on a journey fuelled by a simple yet powerful promise, to protect and empower lives across India. As the brand steps into its 25th year, this promise has not only grown but has also been carried across the nation through a monumental campaign, Iraadon ka India, Vaadon ka India.
Released through press ads in 11 languages, the campaign echoed through every corner of India, resonating with diverse audiences while reaffirming the essence of a commitment kept. The reach was far and wide, a testament to how deeply SBI Life’s purpose has woven itself into the fabric of the nation, transforming aspirations into assurances, dreams into dependable promises.
For 25 years, SBI Life has stood as a steadfast partner in India’s growth story, safeguarding families, empowering financial independence, and nurturing dreams. Each policy issued, each life protected, has been a pledge fulfilled, a vow honoured with unwavering dedication. Now, as we step into a new chapter, we rejoice not just the milestone but the lives touched, the futures secured, and the trust earned. Because at SBI Life, true success isn’t just measured in years but in the promises kept, the dreams realised, and the belief that this truly is Iraadon ka India, Vaadon ka India.
DISCOVERING FRIENDSHIP IN THE VOICE OF LIFE MITRA
The strongest connections are built not just on conversation, but on understanding. SBI Life’s Brand campaign Laakhon Indians ke Life Mitra captured the role of our Insurance Advisors (Life Mitra) as someone who is responsible for providing the best financial solutions to consumers while also feeling a sense of responsibility for protecting their lives and securing the dreams and aspirations of those they love. Through the campaign, we emphasised the importance of a Life Mitra in the lives of its customers, fostering trust and experiences.
SBI Life also conducted a social experiment where the brand travelled across India and redefined boundaries by capturing real stories of Life Mitras and their customers.
In Guwahati, Pune, Hyderabad and Jaipur, policyholders heard their dreams and personal milestones played back to them through a speaker. They smiled, they guessed, certain it was a close friend speaking. But it wasn’t. It was their Life Mitra, the one who had quietly been listening, supporting and walking beside them all along at every stage of life, just like a friend.
EMPOWERING WOMEN WITH A LIFE-SAVING TOUCH:
October marks Breast Cancer Awareness Month. SBI Life, in partnership with the Women’s Cancer Initiative at Tata Memorial Hospital, continued its mission to promote regular self-breast examinations through the initiative “Thanks A Dot”.
Building on last year’s project, “Hug of Life” – a hot water bag designed to aid self-examination – this year’s campaign aims to make “Thanks A Dot” a household essential. SBI Life conducted nationwide workshops for employees and community outreach programmes to educate and empower women. Over 20,000 kits have been distributed both online and across communities.
From TEDx to Brut, the campaign brought breast cancer into living room conversations. At TEDx, Mr. Ravindra Sharma, Chief of Brand, Corporate Communications & CSR, SBI Life, and actor-survivor Chhavi Mittal demonstrated the use of the bag. Inspired by the session, Brut released a vox pop video capturing public reactions to its role in early detection. A panel discussion with Dr. Nita Nair and Mr. Ravindra Sharma further emphasised its life-saving potential and the importance of regular self-checks.
The campaign encouraged women to perform monthly self-breast exams, ideally seven days after their menstrual cycle, as a vital step toward early detection. Through this initiative, SBI Life continues to spread awareness and empower women across India to take charge of their health.
INSPIRING FATHERS TO LEAD WITH EXPERIENCE - FATHER’S DAY 2024
A father's role goes beyond providing. They guide, mentor, and stand by us reassuring Papa Hain Na. Modern fathers have taken a leap where they pursue their dreams while being the provider for the family and setting an example for their children. On Father’s Day, SBI Life with its IP #PapaHainNa celebrated Life Mitras who bring their work-life experience into their personal life and give the right advice to their children just like they do for customers.
The film captures a heartfelt moment between a father and his son who wanted to quit cricket after facing rejection. With the right guidance, the father steps in, not only as a parent, but also as an advisor advising his son to see failure not as the end of his journey.
Rooted in SBI Life’s philosophy “Apne Liye. Apno Ke Liye,” the campaign inspired the viewers by showing how fathers lead with experience at home and beyond.
SBI LIFE IDEATIONX: ENGAGING YOUNG MINDS FOR STRATEGIC INNOVATION
SBI Life IdeationX marked a significant milestone in the company’s strategic innovation journey, aimed at deepening engagement with the next generation of consumers and leaders. Launched as a platform for collaboration with top-tier business schools, IdeationX was designed to co-create customer-centric solutions that resonate with Gen Z and Gen Y audiences. This initiative reflects SBI Life’s commitment to staying relevant in a dynamic market by fostering innovation and strengthening its brand presence among young, influential demographics.
By encouraging students to engage directly with real-world challenges, the initiative not only cultivated fresh perspectives but also reinforced SBI Life’s image as a forward-thinking and approachable brand. The programmes served as a bridge between academia and industry, nurturing a culture of innovation and collaboration.
IdeationX saw enthusiastic participation from over 2,000 students across eight premier B-schools, with notable engagement from SBI Life’s senior leadership. The initiative achieved significant digital traction, garnering over 1 million organic views on LinkedIn and Instagram. Participants expressed a strong sense of affinity with the brand, and the initiative received commendation from the Insurance Regulatory and Development Authority of India (IRDAI) for its role in promoting innovation.
HONOURING THE SPIRIT OF CHAMPIONS
In 2024, SBI Life proudly partnered with the Indian Paralympics Team, reinforcing its commitment not just to financial protection, but to empowering human potential in its most inspiring form. It was a tribute to resilience, determination, and the relentless pursuit of excellence. By supporting our nation’s exceptional para-athletes on the global stage, SBI Life stood shoulder to shoulder with individuals who redefine limits and inspire millions. It was a partnership rooted in shared values of courage, perseverance, and the belief that every life holds immense value and possibility.
Taking this celebration further, SBI Life’s 2025 calendar featured six of these remarkable champions honouring their journeys and achievements. Each month turned a page into their stories of grit, grace, and the will to rise. Through this initiative, the brand not only commemorated sporting excellence but also sparked conversations around inclusivity and the power of representation.
This milestone marks a significant chapter in SBI Life’s journey, where life insurance becomes more than a financial product, it becomes a force for societal progress, inspiration, and national pride.
BEYOND THE BOUNDARY: CRICKET FANS & THEIR JOURNEYS
In India, cricket is a part of everyday life and for many an emotion. As the official partner of BCCI, SBI Life’s initiative, Beyond the Boundary, a story telling event, turned its attention to the fans. The fans who are living the passion for cricket while balancing family responsibilities, reflecting the brand’s philosophy of “Apne Liye. Apno Ke Liye.” The initiative invited stories from across the country and received thousands of entries from 17 states. Eleven fans were selected and were featured at the live event in Mumbai. Mayanti Langer, a well-known sports anchor was also one of the speakers, highlighting how passion for sport finds expression in many forms, beyond just playing.
The campaign ran across Instagram, YouTube, Facebook, and LinkedIn, reaching over 48 million people and garnering 12 million video views. With support from Bharat Army and coverage in 100+ regional publications, Beyond the Boundary gave the passion of these fans a centre stage and the liberation that comes from pursuing their dreams.