Financial Immunity Study 3.0 by SBI Life Insurance

Demystifying the Indian Consumers' Illusions

Demystifying the Indian Consumers' Illusions

"Financial Immunity Study 3.0" is co-authored with Deloitte as Knowledge Partner. The study captures the pulse of Indian consumers on their key financial concerns, the steps they take to manage them, what financial immunity planning looks like under various circumstances, and the myths and illusions on financial preparedness that continue to exist. The insights were drawn from a quantitative survey of 5,000 consumers across 41 cities in India (metros and tier-1,2,3 cities) across demographics. Further, to decipher the trends that emerged, detailed qualitative discussions were conducted with eminent experts across the banking, financial service, and insurance sectors.

What does our comprehensive study reveal?

Top 5 Consumers' Illusion

Key findings from the study

This is an indicative financial assessment based on your answers/inputs. You may contact your financial advisor/expert for a more detailed assessment.