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We continue to reinforce our unwavering commitment of being there for our customers, providing them with a sense of security and accessibility, delivering sustainable and stable growth, and building mutual trust and reliability.
By upholding our purpose and values, we strive to protect and support our customers and their families, while doing our utmost to fulfil our role in society.
We promise to help individuals pursue their passions and paths by empowering them to strike a balance between personal aspirations and family obligations.
Enabling them to embrace life while fulfilling responsibilities
Understanding today’s consumers and their perspectives on life insurance
Liberating individuals to pursue their dreams by securing the needs and aspirations of loved ones
Karo Poore Apne Iraade, Apno Se Kiye Sabhi Vaade –Apne Liye, Apno Ke Liye.
Our brand campaign reflects our dedication to putting our customers and their families at the centre of everything. Our engaging conversations are aimed at highlighting the critical role played by life insurance and SBI Life’s promise of enabling a better and more secure future for all.
SBI Life’s philosophy is based on the five core values of Transparency, Humility, Integrity, Innovation and Sustainability.
We provide information that is clear and concise in addition to having simple processes which are effective and easy to understand.
We are honest, open, fair and will always follow sound ethical principles.
We are curious and open to learn from anyone and anywhere because we believe in introspection and continuous improvement.
We bring new ideas to life with an intention to improve, customise and stay relevant.
We shall work with selfless concern towards long-term well-being and welfare of our community.
We are capturing structural opportunity through enhanced capabilities and creating high quality outcomes for all our stakeholders.
Value of New Business Generated
Overall Death Claim Settlement Ratio
Individual Applications Submitted Digitally
Trained Human Capital
At SBI Life, our purpose is to liberate individuals to pursue their dreams, by securing the needs & aspirations of their loved ones. With this commitment, we aim to provide an umbrella of financial security to every person in the country. Guided by our tagline "Apne Liye, Apno Ke Liye", we are dedicated to helping you protect your own future and that of your family.
We believe that our role extends beyond providing insurance. We are here to touch lives and create meaningful relationships. We strive to be a brand that resonates deeply with our customers, embodying both meaning and emotion in every interaction.
Commitment to Your Dreams: From securing your child's education to planning a comfortable retirement, our policies are designed to support your life goals. We understand that these dreams are not just financial milestones but deeply personal aspirations.
Empathy at Our Core: Our approach is centred on empathy. We listen to your needs, understand your concerns, and provide solutions that truly make a difference. Our customer service teams are trained to handle each case with the sensitivity and care it deserves.
Building Trust: Trust is the foundation of any meaningful relationship. With our dedicated support, we aim to build trust with every customer. Our long-standing reputation in the industry is a testament to our unwavering commitment to integrity and reliability.
Stories of Impact: Our customers' stories are our greatest testament. From providing timely support during unforeseen circumstances to acknowledging milestones together, we are proud to be a part of your life journey.
Emotional Connect through Initiatives: Our community initiatives and CSR activities reflect our commitment to making a positive impact. From educational to livelihood to multiple other initiatives, we aim to bring about real change in society.
At SBI Life, we are more than just an insurance provider. We are a brand that cares, connects, and creates lasting value in the lives of our customers.
THE GIANT ASSOCIATION: Just as a helmet is crucial for a cricketer’s safety, SBI Life is committed to protecting the lives and dreams of our customers. Our life insurance solutions provide financial security and peace of mind, enabling policyholders to pursue their dreams with confidence. As the Lead Helmet Partner of Lucknow Super Giants in IPL 2024, our association highlights our dedication to protection on a grand scale.
A giant helmet installation at the Ekana Stadium stands as a powerful symbol of protection for the big dreams of people. This monumental display not only captured the attention of cricket fans but also reinforced our message of safeguarding ambitions. Every time the cricketers took to the field, our presence on their helmets served as a constant reminder of our brand's commitment to security and protection, reaching homes across the nation and building deeper connections with our customers.
BCCI: Cricket is more than just a sport in India. It is a passion that resonates with millions across the country. From bustling metro cities to emerging Tier 2 markets, cricket has a massive and diverse following, making it a perfect platform for building brand affinity.
Our association with the Board of Control for Cricket in India (BCCI) since September 2023 has significantly amplified SBI Life’s connection with cricket fans nationwide. The BCCI, a prestigious institution in the cricketing world, embodies excellence and integrity, values that align perfectly with our own.
Through this collaboration, we not only raised awareness of our life insurance solutions but also reinforced our commitment to protection and security. Our association with the BCCI has scored big in building brand affinity with people. By aligning ourselves with a sport that unites the masses, we bolstered our brand image and strengthened our position as a trusted and reliable life insurance provider.
SBI Life's impactful initiative, "Thanks A Dot", significantly raised breast cancer awareness with the support of the Women’s Cancer Initiative at Tata Memorial Hospital. This campaign empowered women in India with essential life-saving skills, showcasing SBI Life's dedication to social responsibility.
This year, the campaign introduced the "Hug of Life", a self-examination kit in the form of a hot water bag. This hot water bag was designed to train, educate, and remind women to practice self-examination regularly for the early detection of breast cancer. The bag was designed with simulated lumps to train one’s fingers to recognise actual lumps during self-examination. Printed with the mochromic ink, the bag provided step-by-step instructions for performing self-examinations. Additionally, using the bag each month during the menstrual cycle served as a reminder for women to conduct regular self-examinations.
October is observed worldwide as Breast Cancer Awareness Month. SBI Life leveraged this to launch the
Thanks A Dot - Hug of Life initiative, featuring actress and cancer survivor Mahima Chaudhry. For the first time, the initiative was brought to mass media through a panel discussion on national television. Additionally, the initiative was promoted in cinema halls throughout November and December period.
The initiative also extended on-ground through activations with the Mumbai Police, empowering women officers, and rural engagements in Surat with women from Chikhla village, as well as with municipal workers in Bhubaneswar and Hyderabad. This innovative concept was also presented on the TEDx platform, renowned for showcasing ideas that make a real difference in society. The initiative successfully spread awareness and empowered women across India to prioritise their well-being and take charge of their health journey
SBI Life stands out as a brand that nurtures young minds and fosters a love for learning. This year, we proudly organised the SBI Life Spell Bee – The Spellmasters of India 2024, an event that brought together students from across the region to celebrate their passion for spelling. Our commitment to education and personal growth was evident in every aspect of this highly successful event.
The SBI Life Spell Bee 2024 saw enthusiastic participation from hundreds of students, each showcasing their spelling prowess and linguistic skills. By investing in the education and development of our youth, we are investing in a brighter future for all.
We are immensely proud of the success of this year's Spell Bee and the positive impact it has had on the participants and the community. At SBI Life, we remain committed to organising more such events that inspire, educate, and connect.
SBI Life Insurance proudly upholds the tradition of honouring fatherhood with its “Papa Hain Na” campaign. The 2023 campaign saw the release of the “Maine Papa Se Seekha” - A digital film showcasing a heartfelt story of a father’s challenging yet inspiring transformation from a CA into a football coach, and the indelible mark this leaves on his daughter, Ritika, who is recovering from an injury and poised to bounce back. Leveraging advanced AI technology, the film beautifully captures the timeless father-child connection.
The core message, “Apne Liye. Apno Ke Liye.,” echoes throughout, emphasising that a father’s dedication and a never-give-up attitude to his dreams can ignite the same passion in his children. This narrative struck a chord with dads everywhere, encouraging them to balance their dreams with their duties and underscoring their pivotal influence on shaping their children's futures. SBI Life through Father’s Day strikes an emotional chord with its core audience - Fathers, encouraging them to fulfil their dreams while they are managing their family’s responsibilities
On the occasion of Mother's Day, SBI Life honoured the fortitude of modern & progressive mothers through a touching digital campaign titled ‘Mummy Ki Apni Pehchaan’. The initiative recognised mothers who courageously pursued their passion while balancing family responsibilities, staying true to the brand tagline “Apne Liye. Apno Ke Liye.”
The campaign included a heartwarming video showcasing a mother preparing for a solo trip to Paris with her child, supported wholeheartedly by her partner. The story highlighted the crucial role of support in enabling mothers to balance their dreams and their caregiving roles.
SBI Life commended these mothers for reshaping societal expectations and inspiring others to pursue their aspirations without compromise. The campaign aimed to empower mothers nationwide, encouraging them to confidently pursue their ambitions and redefine motherhood.
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