We remain steadfast in our integrated purpose of empowering and educating individuals that “insurance is more than just a policy. It is about trust, reliability and peace of mind”. With this unified purpose, we align with India’s vision plan to enhance insurance penetration, foster deeper understanding of protection, and savings and help them understand the true value of life insurance.

We endeavour to not only build a robust financial shield for individuals, but are making every effort to fulfil the insurance gap, enable deeper penetration, and bring every single individual under the universal insurance coverage. We help them attain a financially secure future, and in the process, create a financially resilient India.

Making the right products available to the right customer, ensuring distribution efficiencies, boosting innovation, mainstreaming technology, simplifying faster settlements, upskilling the workforce for higher productivity is our key motto to support ecosystem development and provide every Indian household easy access to life insurance.

Aligning with dynamic changes in customer behaviour, we are striving to meet customer preferences with personalised products and IT solutions. Through these simplified insurance solutions, we help individuals understand that insurance is “not a substitutable” product. And by creating a conducive environment with increased affordability, we are making life insurance solutions accessible in every nook and corner of the country.

At SBI Life, we affirm our commitment to liberate individuals to achieve their dreams by securing their needs and aspirations of their loved ones. By empowering every individual with tailored solutions, we are paving the way for a more confident and secure life.

We are making India “Life Confident”.