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Our Strategy Guide for Engaging with Stakeholders

At SBI Life, we value open, respectful, responsive and effective communications with our stakeholders and treat them as partners in our journey of value creation. We are aware of the stakeholder groups that have an impact on us and the ones that we affect in our ongoing business. We promise to secure the future of all our stakeholders and drive holistic value creation by using our strong network.

Our key stakeholders are Customers, Employees, Business Partners, Shareholders, Regulators, Suppliers and the Communities we operate within.

Stakeholder
Customers
  • Innovative and affordable products
  • Addressing queries and serving requests
  • Easy and fast claim settlement
Employees
  • Career development opportunities
  • Regular and cross-functional training
  • Work-life balance
  • Safe and secure work environment
Business Partners
  • Long-term relationship
  • Quick response to queries
  • Feature rich product
  • Value proposition
  • Seamless onboarding
Shareholders
  • Timely communication of material information
  • Clear and consistent business strategy
  • Strong corporate governance and ethics
  • Transparency in operations
  • Wealth creation
Regulators
  • Statutory and legal compliance
  • Transparent and open operations
  • Effective and efficient management of regulatory change
  • Timely submission of reports and payment of taxes
  • Support to various schemes of government
Suppliers
  • Long-term relationship
  • Faster payouts
  • Timely compliance with
  • regulatory requirements
Communities
  • Proactive involvement
  • Community development
  • Approach towards various social issues
  • Environment protection
  • Financial inclusion (rural, social, Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY))
Customers
  • Customer relationship managers
  • Regular engagement via social media, email, SMS, app, telephone calls, postal communication and call centre
  • Smart Care App: One-stop platform for our customers
Employees
  • Feedback and surveys
  • Performance updates
  • Bespoke learning and development programmes
  • Internal publications and circulars
  • Town hall meetings and intranet
Business Partners
  • Organising conferences and workshops
  • One-to-one meetings
  • Communication via telephone and email
  • Digital applications
  • Social media
Shareholders
  • Investor presentations
  • Annual General Meeting
  • Annual Report
  • Investor/analyst meetings
  • Disclosures as per Stock Exchange
  • Emails
Regulators
  • Meetings
  • Representation through various trade bodies
  • Workshops
  • Written communications
  • Statutory updates
Suppliers
  • Written communications/Emails
  • Meetings
  • SMS
Communities
  • CSR partnerships
  • Contribution towards various causes like education, healthcare, rural development, environment and disaster relief
  • Minimisation of environmental footprint
Customers
  • Provide diverse, innovative and need-based solutions
  • Sold over 22.6 lakh policies in FY 2024
  • Net Promoter Score (NPS) - 72
  • One of the lowest misselling ratio
  • Knowledgeable and friendly staff
Employees
  • Paid salaries and employee benefits of ₹ 2,398 crore in FY 2024
  • Invested ₹ 33 crore in training expenses
  • Work from home, employee friendly policies
Business Partners
  • Paid commission of ₹ 3,104 crore to distributors
  • Distributor friendly digital tools
Shareholders
  • Paying consistent dividend to shareholders since 2011-12
  • Trusted by marquee domestic and foreign institutional investors
Regulators
  • Played a proactive role in creating awareness on insurance products
  • Maintained compliance with all regulations
Suppliers
  • Timely payouts
  • Mitigating risks with effective supplier contracts
  • Helping make more informed decisions through timely market intelligence
Communities
  • Empowering communities around us
  • Adopted sustainable business practices
  • Working towards uplifting society’s weaker sections
Our Strategy Guide for Engaging with Stakeholders