SBI Life at a Glance
SBI Life stands at the forefront of India's life insurance landscape, safeguarding the aspirations of millions of individuals and their loved ones. With a customer-centric ethos and unparalleled distribution reach, we offer a comprehensive suite of insurance solutions catering to various age groups and life stage needs.
Suite of offerings
(Share in Individual NB policies)
Purpose-driven strategy
Brand purpose
Liberate individuals to pursue their dreams, by securing the needs and aspirations of their loved ones.
Strategic objectives
Robust distribution model with unparalleled reach
Sustainable growth with value creation
Customer engagement with enhanced experience
Building skilled and capable human capital
Expanding digital footprints for seamless journey
Driven by our values
We provide information which is clear & concise in addition to having simple processes which are effective and easy to understand.
We are curious & open to learn from anyone & anywhere because we believe in introspection & continuous improvement.
We are honest, open, fair & will always follow sound ethical principles
We bring new ideas to life with an intention to improve, customise and stay relevant.
We shall work with selfless concern towards long-term well-being and welfare of our community.
Attributes that distinguish SBI Life in the industry
Market leadership and brand reputation
SBI Life has cemented its position as one of the top players in the life insurance industry, consistently improving its market share and performance. The Company’s notable presence in individual-rated premiums demonstrates its market leadership. With a successful track record spanning over two decades, SBI Life has established a strong brand reputation, instilling trust and confidence among its stakeholders.
Private market share in
Individual Rated Premium
Private market share in
New Business Premium
Private market share in
Individual New Policies
Financial strength and stability
SBI Life demonstrates a robust financial position, ensuring stability and long-term growth. Supported by SBI as the majority stakeholder, the Company maintains an adequate capital position and healthy solvency margin. Its strong embedded value growth and favourable value-to-net worth ratio reflect a solid capital foundation. With consistent internal cash accrual, SBI Life effectively balances capital requirements while achieving sustainable business growth.
Solvency ratio
Net worth
Robust persistency, profitability and margin
SBI Life's robust persistence across its product portfolio sets it apart from competitors. The Company excels in retaining policyholders over extended periods, underscoring its ability to provide long-term value to customers. This coupled with healthy cash accrual and a historically favourable return on equity, showcases SBI Life's profitability. With a strong value of new business margin and consistent growth in the value of new business, the Company is well-positioned for sustainable profitability.
13th month persistency ratio (based on premium)
Profit after tax
up 14% y-o-y
61st month persistency ratio (based on premium)
VoNB Margin
ROEV
Unparalleled distribution reach
SBI Life benefits from an extensive and diversified distribution network, amplifying its market reach and customer accessibility. Leveraging SBI's extensive branch network provides SBI Life with a competitive advantage, enabling wider distribution and customer engagement. Synergies with partners and strategic cross-selling initiatives bolster market penetration. Notably, SBI Life's strong partnerships with renowned banks and its branch network further enhance its distribution capabilities, ensuring comprehensive customer support.
Trained insurance personnel
Partner branches
Brokers
Corporate agents
Bancassurance partners
Offices
With a robust distribution network across India, SBI Life extends its services to millions, securing their financial future with care and precision, even in the remotest corners of India. Through strategic expansion, valuable partnerships, and digital innovation, we amplify our impact, providing comprehensive insurance solutions that secure the financial future of individuals across India.
Our journey of excellence garnered us a multitude of prestigious awards and accolades. These honours stand as a testament to our relentless pursuit of excellence, innovation, customer-centricity, and sustainable practices. As we move forward, we aim to deliver strong performance, drive positive impact, and even achieve greater heights.
