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Corporate Social Responsibility
Home > About Us > Corporate Social Responsibility > Archive FY 2012-13

About Us

Corporate Social Responsibility Initiatives of SBI Life Insurance - India

SBI Life undertakes its CSR initiatives with an objective to bring about effective change as a Responsible Corporate Citizen.

SBI Life’s CSR Initiative on World Leprosy Day
Coinciding the World Leprosy Day i.e. 30th January, SBI Life supported a Leprosy Eradication Trust - Loknayak, by donating ambulance.

Mr. Atanu Sen, MD & CEO, SBI Life presenting the ambulance keys to Dr. Jagdish Samant, International Award Winner and Founder of Loknayak Jayaprakash Narayan Leprosy Eradication Trust


SBI Life’s CSR Initiative - Enabling Mentally Challenged Children

SBI Life participated in Mumbai Marathon 2013 to support mentally challenged children through its CSR partner - Swayamsiddh.

Mr. Atanu Sen, MD & CEO presented the contribution cheque for SBI Life’s CSR Initiative to Dr. Vandana Mehta, Swayamsiddh - CSR Partner for enabling mentally challenged children in the presence of Mr. Sudhin Roy Chowdhury, Member (Life), IRDA.

Team SBI Life with writer Chetan Bhagat at Mumbai Marathon 2013


Gift Drishti

One of our corporate ethos, enhancing our SBI Life brand value, is about giving back to the society. In line with our Corporate Social Responsibility (CSR) initiatives, the cause of supporting our Elderly Citizens was initiated. Incidence of cataract blindness, annually at 3.28 million, is one of the most prevalent health ailments suffered by old people, particularly in rural pockets of our country.

On the occasion of World Elder’s Day on 1st October, CSR initiative - "Gift Drishti" (Restoring vision) was launched in partnership with HelpAge India, a registered national level voluntary body, working for the cause of disadvantaged aged persons. Restoring vision is done through Intra Ocular Surgery (IOL). SBI Life employees made monetary contributions to the cause. SBI Life donated twice the sum contributed by its employees. Eye sight for thousands of elderly citizens was restored across the rural parts of the country.
Gift Drishti Camps

Read India Pledge
SBI Life undertook the Corporate Social Responsibility (CSR) initiative, aimed at driving the cause to make children read and write. The campaign, "Read India Pledge" sensitized general public towards the cause and urged them to pledge & support the cause monetarily or by devoting time.

The campaign was partnered by Pratham, one of the leading child-cause related NGOs and Radio Mirchi, a leading radio station.

Read India Camps

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